Peacock Streaming Service Increases Subscription Prices
Peacock, the popular streaming platform, has announced a price increase across all of its subscription plans, with the entry-level ad-supported “Select” plan rising from $7.99 to $8.99 per month. The ad-supported “Premium” tier will now cost $12.99 per month, up from $10.99, while the ad-free “Premium Plus” plan will see a jump from $16.99 to $19.99 per month.
These new prices will take effect on August 18 for both new and returning subscribers. Current subscribers will experience the updated rates on their next billing cycle after September 17.
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres,” the company stated on a support page.
Annual subscribers and those on active promotional deals will maintain their current rates until their subscriptions or promotions come to an end.
New Features Enhance Streaming Experience
In recent months, Peacock has introduced several new features, including an AI-driven “Bravoverse” vertical-video feed showcasing clips from popular franchises like “The Real Housewives” and “Vanderpump Rules.” Additionally, the platform is set to roll out a feature allowing fans to stream live games in a vertical format, utilizing real-time AI-driven cropping tailored for mobile screens.
Exciting Game Offerings
The streamer has also launched two new mystery games, Law & Order: Clue Hunter and Public Eye, developed in collaboration with the AI gaming startup Wolf Games.
Future Collaborations
Last month, NBCUniversal revealed plans to offer Peacock’s Premium plan to YouTube Premium subscribers in the United States starting in early 2027.
Launched in 2020, the streaming service celebrated its first-ever profitable quarter last month, with subscriber numbers reaching 48 million, boosted by events such as the NBA playoffs, FIFA World Cup, and the reality series “Love Island.”
Like many other streaming services, including Netflix and HBO Max, Peacock has been gradually increasing its prices over the years, with the latest hike marking the fourth increase in just four years.
