Amazon Debuts Lens Live: AI Shopping Hits the Real World

Amazon has officially launched Lens Live, a new AI-powered visual shopping tool designed for real-world use, debuting initially for tens of millions of iOS users in the United States to revolutionize how consumers research products on the go.

How Lens Live Integrates Rufus AI

The new visual search experience fully integrates Rufus, Amazon’s generative AI-powered shopping assistant. Through this integration, customers can instantly access AI-generated product summaries and view curated conversational prompts. These suggested questions allow shoppers to interact directly with the AI, obtaining deep product insights and conducting rapid real-time research before committing to a purchase.

U.S. Launch and Platform Availability

Currently, Lens Live is rolling out exclusively on the Amazon Shopping app for iOS devices. While the initial phase targets tens of millions of U.S. shoppers, Amazon plans to expand the feature to additional users across the country. The e-commerce giant has not yet disclosed plans regarding a potential international rollout to global markets.