Target Joins OpenAI to Launch ChatGPT Shopping App

Target is launching a new ChatGPT-powered shopping app next week in the United States to allow customers to browse, build carts, and purchase items directly through AI conversations, marking OpenAI’s latest major push into the retail sector.

How Target’s New ChatGPT App Works

The upcoming Target app, set to debut in beta, will enable users to seek shopping inspiration, browse products, build multi-item grocery baskets, and complete their checkout seamlessly within the ChatGPT interface.

OpenAI’s Aggressive Push Into E-Commerce

This integration follows OpenAI’s recent expansion last month, which introduced dedicated retail and service apps to ChatGPT from major brands like Expedia, Spotify, Zillow, Canva, Coursera, and Figma. The partnership aligns with OpenAI’s rapid efforts to capture a share of AI-driven commerce through innovative features like “Instant Checkout,” which facilitates direct purchases during chat sessions with retailers such as Shopify and Etsy.

A Deeper Enterprise Integration

Beyond consumer-facing features, this agreement significantly expands Target’s existing enterprise collaboration with OpenAI. The retail giant plans to deploy ChatGPT Enterprise to its 18,000 headquarters employees, leveraging the technology to optimize supply chain forecasting and improve daily store operations.

Enhancing Digital Tools and Customer Support

Furthermore, Target will embed OpenAI’s advanced models across its broader suite of digital tools. These upgrades will enhance internal employee support, customer service channels, AI-powered shopping assistants, and personalized gift-finding tools.